Local Search Marketing + Social Media = SEO Success

Once again, search algorithm changes at Google have we marketers and digital designers evolving our search strategies for even better SEO results.  If your business bottoming out in search rankings, here are a few powerful tools that, when used together, could help get your local company information rise to the top and stay there.

Remember, the more you engage and interact online, the better your search results will be.  Your business Facebook page may show up before your website in a search. As could your G+ page. And your SuperPages local listing.  Make the absolute most our of your ‘About Us’ and ‘Company History’ sections.  Fill ‘em up with lots of valuable, pertinent information that will drive buyers to your site.  Give those readers a feel for your company culture. Is it ruled over by a bitter, rejected megalomaniac stunted by a classic Napoleon complex who marks up his products by at least 75%?  
Boost the number of searches for your website through sharing and interaction on Yelp, Google + and Facebook and other social platforms. Share great content and get more eyes on it. Get your brand out there!

More good links are created every time you share a link to your site on a social media platform. Social media accounts are quality sources for links for Google to index, which in turn boosts your SEO ratings.  Keep those accounts in good standing so you don’t jeopardize the ranking you earned.
My favorite…. Google Author Rank.  We should all know by know that Google loves quality content. It spends millions of dollars and man hours to ensure its search results are relevant and filled with with content without a hint of SPAM.  Link any content you write to your Google + account in order to build trust and establish a reputation in your field. Help visitors seeking an expert find your information first through Google Author Rank and boosted rank.

Don’t forget your Keywords. Obviously, don’t keyword stuff.  But don’t throw the baby out with the bath water. Keywords, when used properly, are a great way to inform Google exactly what you do, who you want to see you and where you want to be.   Which leads me to the next point…..
Include geographic location information on all your social media accounts and local listings.  Geotag all your images for local search, every time.

Social media can be a powerful tool when used in tandem with local search marketing. Use these tools to get a solid start on rising up through the search results and establishing a firm presence for your brand.

Need help on your local search marketing?  Call or email now to get started.  Fresh Mint Marketing believes in a holistic approach to marketing. 

Sync your search, social, local and print with Fresh Mint.